Q&As

Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

With targeting options limited, Pittsburgh insurer mines its databaseAn insurer that’s required to solicit all prospects within its area of coverage would

Somehow it should be all but anticlimactic to announce that another major retailer or cataloger has set up a Web site. There is the all-important concept

ELECTRONIC PRODUCTS This file names 123,030 subscribers to Hearst Business Communications’ Electronic Products magazine. Readers are design engineers

Cox Target Media Inc., Largo, FL, made changes recently in its sales organization, sampling program and co-op mailings.Under the sales restructuring,

Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business

One way for a Web start-up to distinguish itself in the cluttered e-commerce arena is to attract established direct marketers that own lists of proven

Dave Florence, chairman and founder of Direct Media Inc., has signed a letter of intent for management to buy back the company from Acxiom Corp.Florence

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants