Q&As

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.

Shawn Donnelley, chairman of the Direct Marketing Association’s political action committee Direct Voice, is mulling a run for the U.S. House of Representatives

Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial

Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted

American Family Enterprises, parent company of beleaguered magazine stampsheet marketer American Family Publishers (AFP), has named Brian Wolfe president

Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.

Paramount Pictures is aiming for computer screens as well as the silver screen with its recent release “Sleepy Hollow.”This fall, the studio debuted an

DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)