Q&As

E-Dialog, a provider of e-mail services, has formed a partnership with the Interpublic Group of Companies. The Lexington, MA-based firm will receive a

Veteran direct marketing attorney John Awerdick died Nov. 21 at Memorial Sloan-Kettering Cancer Center in New York of complications from cancer surgery.

Everybody hates telemarketing calls, especially the kind that rip people off. Everybody also hates junk mail. But like bacteria fighting bacteria, the

Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness

Auto parts cataloger J.C. Whitney & Co. has filed a lawsuit against Carparts.com, accusing it of driving visitors to its Web site by misappropriating

I do and do and do for you – and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service

Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true