Q&As

One of my first jobs in direct marketing was as a freelance writer for retail catalogs. On a quiet night, I could write an entire 32- to 48-page catalog.

you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh

A lot of industrial marketers are lagging far behind in e-commerce and need an inexpensive way to attract customers. So Paul Baier, chief executive at

independent insurance sellers have a new tool at their disposal. Arrowhead General Insurance Agency, San Diego, has launched an online direct marketing

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo

About two weeks ago I needed some information about my IBM ThinkPad. I wanted to understand the key differences between a port replicator and a full-function

When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man’s skin cover had a

Action could lead other states to lift restrictions on similar cross-border salesA Virginia law prohibiting the sale of wine by mail by out-of-state firms

The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors