Q&As
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Agencies
E-COMMERCE: Ya Gotta Believe
“IN ORDER TO engage Christians on a daily basis and for the long term, we had to make iBelieve.com more than just e-commerce. We had to make it a true
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Agencies
Reaching Out: Christian Appalachian Project tries to expand its fundraising base
To keep fulfilling its mission to help people living in some of the country’s poorest and most underdeveloped regions, the Christian Appalachian Project
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Agencies
Personalized Broadcasting Systems
A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they’ve still got tote bags and mugs. And if you’re
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Agencies
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
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Agencies
New Risk Model For Prospects With No Credit History
Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,
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Agencies
Paging Dr. Anne
MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts
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Agencies
Party Line
The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing
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Agencies
Return to Sender: Mailers lash out at proposed double-digit hikes
MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But
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Agencies
Toy Story, Too
LAST FALL, we dropped by the New York Marriott Marquis to observe the judging of the 1999 Caples Awards entries.In addition to the curious sight of watching