Q&As

AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The

By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

Autobytel.com has created a new division to expand its wholesale offerings to a wider base of car dealers – and drive away with a bigger chunk of the

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

Asian-Americans represent the highest percentage of entrepreneurs of any ethnic or racial group in America, and are in the fastest-growing area of the