Q&As

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

A rear-guard action by the United Kingdom’s Direct Marketing Association may still soften the severest blow yet dealt to the industry’s access to consumer

Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,

Visualize this scenario. In fact, you may not have to visualize it; you may have experienced it.A salesperson wants to prove to you that he’s a one-to-one

HICKORY FARMS, MAUMEE, OH, plans to close 18 shopping mall stores to focus on catalog and Internet sales. Sales within the company’s stores have slipped,

It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Fans of the concept “learning by example” might want to take a look at the recently released second edition of “The Nordstrom Way – The Inside Story of

CALL US CONVENTIONAL, but we really thought a Web site called Amsterdam.com would be a good place to look for maps, descriptions of museums and other