Q&As

At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?

HICKORY FARMS, MAUMEE, OH, plans to close 18 shopping mall stores to focus on catalog and Internet sales. Sales within the company’s stores have slipped,

It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general