Q&As

An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will

In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing

1-800-Flowers.com, which takes pride in its technological savvy, came to a sad conclusion last summer – its system for accessing customer buying and service

Havas Advertising, which recently bought Snyder Communications for $2.1 billion, will continue acquiring agencies in this country, according to Patrick

Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one

Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive

The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

European postal services will see far-reaching integration in the next five years as privatization and global alliances transform the industry, officials