Q&As

It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Fans of the concept “learning by example” might want to take a look at the recently released second edition of “The Nordstrom Way – The Inside Story of

CALL US CONVENTIONAL, but we really thought a Web site called Amsterdam.com would be a good place to look for maps, descriptions of museums and other

When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or