Q&As

Garden.com CEO says 14% of all e-tailing packages arrived lateA QUARTER OF ALL Web sites suffered such severe technological glitches during the 1999 holiday

Bigfoot Interactive, New York, a direct e-marketing services company, has named Beverly Beaudoin president. Beaudoin will lead the sales, marketing, client

YOU’VE SEEN IT countless times – the squirrel corpse in the middle of the road. “Road kill,” it’s called. A testament to the inability of a rodent to

InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

JUST WHEN YOU THOUGHT television was the stupidest medium there is, something on the Internet knocks that idea right out of your head.Renowned primarily

IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In

P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s

A NUMBER of recurring strategies emerged at DCI’s three-day Customer Relationship Management Conference & Exposition last month in Chicago.Cutting-edge

OFTEN IN THIS SPACE I enthrall (or bore) you with my own tales in the trenches of direct marketing.But as you may have noticed from the last few month’s

In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing