Q&As

We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,

An epidemic so severe it makes even a dreaded computer virus seem like a waning common coldONE RESEARCHER suggests that 7 trillion e-mail messages will

Havas Advertising, which recently bought Snyder Communications for $2.1 billion, will continue acquiring agencies in this country, according to Patrick

Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

Pam Larrick has been promoted to president and chief operating officer of McCann Relationship Marketing Worldwide. Larrick, who previously served as executive

Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one

The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

InfoUSA has rolled out ListBazaar.com, offering direct marketers self-service online access to its consumer and business databases.Roughly 12 million

A SOCCER BALL and two half-bushel peach baskets were used to play the very first basketball game in Springfield, MA, in 1891. Differing historical accounts

Lillian Vernon Corp., Rye, NY, has signed a letter of intent to acquire Rue de France Inc., a 15-year-old home furnishings retailer. The firm also sells