Q&As

DraftWorldwide, the Chicago-based direct response agency, will acquire a majority stake in AG Worldwide, a brand strategy and advertising agency, according

Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools

The late British political scientist Sir Isaiah Berlin’s famous essay, “The Hedgehog and the Fox,” refers to an old adage: The fox knows many things,

What’s the trouble with lawyer jokes? Lawyers don’t think they’re funny, and no one else thinks they’re jokes.Lawyer jokes are a serious tool for author

In a move that reduces costs while increasing the frequency of contacts, Agilent Technologies Inc. is encouraging customers to browse with agents online.Palo

A majority of Internet marketers have voted in favor of opt-in e-mail marketing, according to surveys from e-mail service provider NetCreations Inc.,

In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,

As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior

Awhopping 85% of Internet users are concerned about privacy, according to a study released last month. A Stamford, CT-based Internet consulting firm,