Q&As

In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,

As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior

All the ships at sea just may be able to find the replacement parts they need on the Web at Equilinx.com.The new industrial site (www.equilinx.com) provides

WebFlyer, an Internet site dedicated to frequent flyer programs, is extending its brand by becoming a free Internet service provider.This will put the

Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of

Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,

JUST WHEN YOU THOUGHT television was the stupidest medium there is, something on the Internet knocks that idea right out of your head.Renowned primarily