Q&As
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Agencies
E-Shopping Guidelines Are
A coalition of seven of the most prominent companies in the online world proposed a set of guidelines designed to make Internet shoppers feel more secure.
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Agencies
Former Trans Union Exec Dies at 64
Jay Frank, former senior vice president for Trans Union, died of complications from heart surgery in May at Chicago’s Rush Presbyterian Hospital. He was
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Agencies
LEGAL ACTION: Two States Settle With AFP
American Family Publishers is prohibited from using deceptive language in its mailings to Connecticut and Iowa consumers as part of a settlement the sweepstakes
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Agencies
Less Is More
Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce
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Agencies
A Watchful Eye Cast Toward Online Sweeps
It may just be a matter of time before online sweepstakes draw the same scrutiny as their direct mail counterparts.And as the number of Web promos skyrockets,
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Agencies
Special Delivery
Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter
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Agencies
DoubleClick Buys Stake in Flashbase
Internet advertising company DoubleClick Inc., New York, has acquired a 60% share of Flashbase in a stock deal. Flashbase offers services for the design
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Agencies
ON THE CUTTING EDGE
It’s a tossup as to which is more irritating for a professional groundskeeper: Having a broken piece of equipment or having a dealer flip through a seemingly
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Agencies
MANAGING THE MIX
Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its
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Agencies
Brylane CEO Steps Down
Peter Canzone, chairman and CEO of specialty cataloger and retailer Brylane Inc., will retire July 5 after 32 years with the company. Russell Stravitz