Q&As

Mailers’ postal reform efforts are entering a critical phase. The time left on Congress’ legislative calendar is limited. If you want to help avert a

You’re stuck in traffic with the kids in the back seat when you hear what may be the most dreaded words in the English language: “Mommy, I have to go

Former presidential candidate Sen. Bob Dole will serve as a strategic consultant to EqualFooting.com, a B-to-B online marketplace. Dole will advise on

That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject

A column devoted to quick bits of wisdom chosen by some of our industry leaders has become an annual tradition at DIRECT. We all can get inspiration and

As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

Last month, Utah became the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court affirmed the 5-year-old federal Drivers

Mary was close to losing her temper.She had trouble just getting her airline boarding pass, since she’d forgotten to bring her driver’s license and didn’t