Q&As

A coalition of seven of the most prominent companies in the online world proposed a set of guidelines designed to make Internet shoppers feel more secure.

Children are the impetus for growth in two museum sectors. Science museums are expanding and building new science centers catering to families with kids,

Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the

Jay Frank, former senior vice president for Trans Union, died of complications from heart surgery in May at Chicago’s Rush Presbyterian Hospital. He was

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did

When we discuss what doesn’t make creative hot, we’re usually talking about a campaign that doesn’t earn an acceptable response rate or a concept that

School spirit is alive and well and thriving on the Web. Direct mail catalog and Gen-Y membership site Alloy Online (www.alloy.com) proved it this spring

Amid all the controversy over pirating recorded music on the Web, one online music merchant has turned up the volume on its marketing efforts.Takeoutmusic.com,