Q&As
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Agencies
PEOPLE: Caples Awards Win LaMotta
The John Caples International Awards selected Connie LaMotta of LaMotta Strategic Communications Inc. to promote and publicize the annual event, which
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Agencies
What Was PBS Thinking When It Ran This Ad?
Puzzling headline and picture, followed by vapid copy that has little to say – this is our beloved PBS?My file of clipped ads crying out for makeover
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Agencies
HACKERS: High-Tech Highwaymen
Let’s face it. Despite the rhetoric about its safety, the Internet remains a wide-open town living in fear of outlaws, not unlike a Wild West town in
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Agencies
LEGISLATION: NJ Bill Targets School
New Jersey is on its way to becoming the first state in the nation to require its schools to obtain a parent’s written permission at least two weeks prior
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Agencies
Cellblock Callers: Utah to end inmate work program
Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,
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Agencies
Missouri Wants Do-Not-Call List
The Missouri House of Representatives has unanimously approved legislation authorizing the state to develop and maintain its own list of residents who
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Agencies
SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL
Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships
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Agencies
Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers
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Agencies
Corporate Formal
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three
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Agencies
TOWER OF POWER: Tower Records builds sales with a new catalog search server
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the