Q&As

WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,

EmailDirect Inc., Alisa Viejo, CA, has filed a $5.3 million lawsuit against e-mail distribution company Exactis.com, charging that Exactis failed to distribute

When Congress created the bill that ultimately became the Postal Reorganization Act of 1970, it granted oversight of the new U.S. Postal Service to an

MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.

ONE ONLINE MARKETER is bringing the business-to-business marketplace – rapidly growing in the United States – south of the border.For the past few months,

AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to

BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks

ARE YOU WATCHING other companies’ sales climb while yours remain static or drop? Have you come to a turning point, unsure of how to take your business