Q&As
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College Students
RECENT SURVEYS of college students conducted by Louis Harris and Associates and Opinion Research Corp. demonstrate just how much college students have
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The Summer of Discontent
THERE’S BEEN a lot of grousing going on lately about postal matters, much of it for good reason.No one is particularly delighted with the rate increases
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LEGAL ACTION
Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing
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Brand Direct Settles
Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with
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Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring
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Marketing Jumpstart
Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as
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AOL Restores Service to Harris Interactive
Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.
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Random House Starts E-Book Unit
Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the
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E-MAIL LISTS
BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party
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Making a Difference
CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? “Like a Prayer?” Pepsi didn’t have