Q&As

Magazines have discovered their Web sites build brand and businessWhen first the Internet dawned over the traditional print landscape, publishers shuddered,

50+ E-mail New Media’s Opt-in E-mail 50+ Market is the combined master file of two New Media Web sites: BeCounted.com and Y2K-HQ.com. BeCounted polls

HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve

New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service

MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big

MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

Romantic Homes Gardeners Romantic Homes’ subscriber base has been enhanced with Z24 product buyer data. As a result, the 7,800 names on the new Gardening

British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,

LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to