Q&As
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Agencies
AOL Restores Service to Harris Interactive
Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.
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Agencies
Random House Starts E-Book Unit
Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the
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Agencies
E-MAIL LISTS
BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party
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Agencies
You Must Consider THIS
10 questions every database marketer should ask When putting together an enterprisewide data management system, the potential for its focus to be diluted
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Agencies
Movable Type
ALL THE technological changes in the printing industry over the past few years inevitably have led to the creation of a Web site that markets printing
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Agencies
Making a Difference
CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? “Like a Prayer?” Pepsi didn’t have
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Agencies
NetCreations Files Trademark Suits
OPT-IN E-MAIL MARKETING services provider NetCreations Inc. settled with an e-mail direct marketing company against which it had filed a trademark infringement
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Agencies
Long-Term Commitment
Continuity marketers have long known that program members are driven by complex motivationsIT’S ABOUT TIME someone took a look at continuity marketing
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Agencies
Auction Sites Kill Sale of Response File
Yahoo!, eBay say Market Logistics Groups’ offering violated their privacy policiesFINANCIAL SERVICES firm Market Logistics Group failed in an attempt
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Agencies
Name Your Retention Tool
Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that’s made direct marketing innovation its stock