Q&As

Continuity marketers have long known that program members are driven by complex motivationsIT’S ABOUT TIME someone took a look at continuity marketing

OPT-IN E-MAIL MARKETING services provider NetCreations Inc. settled with an e-mail direct marketing company against which it had filed a trademark infringement

Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that’s made direct marketing innovation its stock

CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

A CLASS ACTION LAWSUIT filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through

Yahoo!, eBay say Market Logistics Groups’ offering violated their privacy policiesFINANCIAL SERVICES firm Market Logistics Group failed in an attempt

Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success

Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has

A breakthrough is under way in the religious list sector THE RELIGIOUS LIST market is looking for a few good renters.But that could be a tall order to

MAYBE IT’S THE FAULT of e-mail, which has condensed communication into a tight ball. The niceties of conversation have been squeezed out.That isn’t necessarily