Q&As

IT’S NOT OFTEN that a government decides to help kick-start a market by throwing cash at it. But that’s roughly the effect of the U.K. Online initiative

Creative Marketing Alliance, Princeton Junction, NJ, hired Steven Dicker as director of new business development and Nancy Chan as marketing account coordinator.Sticky

Integration between Web and print custom publishing is on press LIKE THE CATALOG WORLD – which discovered that while people want the convenience and speed

Re: “The Conscience of Direct Marketing” (DIRECT, October).Enjoyed your commentary on Nat’s life and times – well worth a mention. However, as I’m sure

New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.

Card marketer starts major campaign for new online protection serviceAmerican Express has begun a multimedia campaign for Private Payments, a new program

THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them

AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s

The U.S. Postal Service and Federal Express are discussing a potential strategic alliance, Postmaster General William J. Henderson said in September.