Q&As

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking

Britten Media goes after B-to-B and B-to-C event promotion opportunitiesPROUD PARENTS celebrating a new birth, Joe’s Tavern hosting a Monday Night Football

I just read your article “Gore Org Nets GOP.com” (DIRECT, Nov. 1). I think you’re not in tune to what’s happening in America at this very moment…maybe

DATA TO GO The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs

Elevations, a fashion catalog for tall women, enters its second yearTHIS IS A TALL TALE that’s completely true.When she was growing up and playing college

Hal Crandall Calling THE Direct Marketing Association’s recent fall conference was one sad event. Hal Crandall had died on Oct. 4 at 73. Not that I ever

IT’S NOT OFTEN that a government decides to help kick-start a market by throwing cash at it. But that’s roughly the effect of the U.K. Online initiative