Q&As

The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the

Rich media beckons marketers in race against cluttered e-mail boxes “you’ve got mail,” the cheery household phrase that alerts a good portion of consumers

AS I UNDERSTAND IT, privacy is the theme of this issue of DIRECT. I thought it would be nice to write something that would tie in with that topic – and

Cataloger restyles its technology and staff in hopes of increasing online salesthe Spiegel Group, hoping to grow its online sales to 20% of its total

At the recent Direct Marketing to Business Conference in Chicago, U.S. Navy Commander Michael Abrashoff enthralled luncheon attendees with a keynote on

In response to recent “Letters to the Editor” feedback:As a 35-year-old direct response writer with my fair share of successful controls, I would probably

Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends

My Virtual Model creates a network for custom shopping women who have their own virtual-fit models on www.landsend.com or www.jcpenney.com will soon have

The truth behind the Realtime Blackhole List Cyber-terrorists. Anarchists. Anti-commerce radicals. These are all terms that have been used in our industry

DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in