Q&As

Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing

Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building

JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater