Q&As
-
Agencies
STRAIGHT TALK on GAY DM
Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded
-
Agencies
Divided We Stand
ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on
-
Agencies
WEFA: THE MORE THINGS CHANGE…
DIRECT MARKETING SPENDING grew by 7.8% annually between 1995 and 2000, according to the DMA’s latest economic impact study conducted by The WEFA Group.Non-direct
-
Agencies
Keep on Truckin’
Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life
-
Agencies
The Privacy File
Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure
-
Agencies
THE CAMPAIGN TRAIL
Gore Org Nets GOP.com Al Gore may not have invented the Internet, but his party has proven adept at using online tactics to its advantage.Shortly after
-
Agencies
OLD WINE, New Bottles
Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware
-
Agencies
ACCOUNT ACTIVITY
Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations
-
Agencies
Business as Usual
Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service
-
Agencies
Veterinarians
FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary