Q&As

CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because

DM Backlash YOU NEVER KNOW what you’re going to find in your mailbox.A survey distributed by the American Immigration Control Foundation (AICF) asked

Britten Media goes after B-to-B and B-to-C event promotion opportunitiesPROUD PARENTS celebrating a new birth, Joe’s Tavern hosting a Monday Night Football

Re: “The Conscience of Direct Marketing” (DIRECT, October).Enjoyed your commentary on Nat’s life and times – well worth a mention. However, as I’m sure

New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.

Card marketer starts major campaign for new online protection serviceAmerican Express has begun a multimedia campaign for Private Payments, a new program

AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

Enjoying your magazine, as I always do. However, can somebody please let Beth Negus Viveiros know that her column “Pushing the Envelope” misquotes the

The Old Lottery MOST OF US think of New Orleans as the birthplace of jazz. But it was also the birthplace of direct marketing. The first mass mailer in