Q&As

IT’S NOT OFTEN that a government decides to help kick-start a market by throwing cash at it. But that’s roughly the effect of the U.K. Online initiative

Creative Marketing Alliance, Princeton Junction, NJ, hired Steven Dicker as director of new business development and Nancy Chan as marketing account coordinator.Sticky

Integration between Web and print custom publishing is on press LIKE THE CATALOG WORLD – which discovered that while people want the convenience and speed

Re: “The Conscience of Direct Marketing” (DIRECT, October).Enjoyed your commentary on Nat’s life and times – well worth a mention. However, as I’m sure

New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.

Card marketer starts major campaign for new online protection serviceAmerican Express has begun a multimedia campaign for Private Payments, a new program

AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

The truth behind the Realtime Blackhole List Cyber-terrorists. Anarchists. Anti-commerce radicals. These are all terms that have been used in our industry