Q&As

Product giveaway comes with a price tag: users’ personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you’ll

Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you’ve moved since then, would you ever think to write

Alloy targets teens with free voicemail service BE IT BY PAGER, cell phone, e-mail or good-old-fashioned handwritten notes passed in class, teenagers

Specialty food cataloger discovers innovative ways to build its customer baseONE WAY to get a customer’s attention is to offer him or her a hearty country

INSTANT RECOGNITION The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the

Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

ONLINE ADVERTISING AGENCY DoubleClick Inc., New York, will acquire online market research company @plan for approximately $120 million in stock and cash.

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking