Q&As
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It Works Both Ways
WITH THE FALL/HOLIDAY mailing season well under way, direct marketers are hoping for one big banner year before the long-awaited economic doldrums set
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ONLINE NICHE MARKETING
Nudeplaces.com WE CAUGHT UP WITH Aaron Block, president of NPA Inc., the day after he’d hired an airplane to fly over the set of the TV show “Big Brother”
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Telebrands Gets Second Life
AFTER ABRUPTLY DISCONTINUING its package insert program in September and leaving thousands of advertising inserts stranded at a California lettershop,
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letters to the editor
Re: “Brave New Workplace” I was sorry to read that you felt “out of place” in a suit and tie during your visit to J. Crew. You were representing your
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FALL CONFERENCE
Bigger Digs New Orleans was able to accommodate the needs for housing, conference and exhibition space during the Direct Marketing Association’s 83rd
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Beckoning Prospects Aboard
Princess Cruises turns to e-mail to qualify leadsprincess Cruises aims to provide vacationers with the best cruise experience possible – both virtually
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Garden.com Cuts Work Force by 30%
ONLINE GARDENING RETAILER Garden.com Inc. has cut 30% of its work force – 93 jobs – as part of a restructuring effort. Moreover, the New York-based online
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More Than Nuts and Bolts
CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because
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The Privacy File
Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year’s presidential candidates:”One measure
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THE CAMPAIGN TRAIL
Gore Org Nets GOP.com Al Gore may not have invented the Internet, but his party has proven adept at using online tactics to its advantage.Shortly after