Q&As

Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan

CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because

REACHING OUT Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has

As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the

Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company

In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building

JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just