Q&As

Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan

YOU’RE READING RIGHT: The word is “snile,” my invented word for the combination of smile and sneer.We seem to be getting a lot of sniles in the mail and

Pins & Needles A Los Angeles law firm pulled the plug on a “dimensional” mailing because recipients were afraid to pull the pin on its content – a paperweight

ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide

Teen Sports The Teen Sports Megafile names 134,000 active subscribers to such Transworld publications as BMX Snap, Ride BMX, Skateboarding, Snowboarding,

Chuck D’s Int-y Rap Rapper Chuck D of Public Enemy fame delivered a talk about the new wave of music marketing that sounded eerily like lots of recent

Just wanted to say that I loved your comments on “Brave New Workplace” (DIRECT, October).I’ve been there too! It really is changing. I remember when I

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I