Q&As

EVEN THE SMALLEST dot-commer should be able to use promotional gimmicks in its marketing. But distributors of these products can’t be bothered with the

WHEN WE WERE YOUNG and ever dared to utter a fashionable phrase, our parents would accuse us of being lazy with words.Grant Johnson was probably not brought

Traditional DM methods bring holiday cheer for nonprofit Habitat for Humanity, the Americus, GA-based home-building nonprofit, is sticking with the same

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes

MSGI Loses $35M on WiredEmpire Marketing Services Group Inc., New York, has reported preliminary losses of $35 million due to the folding of its e-mail

Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life

Too many sales talks and advertising messages stop short of the optimum.They sell procedures when they should be selling results.”This is what you should

An agency executive describes what agencies – and their clients – have not learned about CRMQ&A Agency watchers were surprised last year when they heard

The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover