Q&As

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

Founder Leaves Grey Direct George Wiedemann, who founded Grey Direct more than 20 years ago, has been named chief executive officer of Responsys.com,

What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that’s going to disappear, so direct marketers will have less data

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

Department 56 e-mail enhances collectors’ experiencee-marketers across the Web worry that customers won’t open their e-mail. But that’s not the concern

Stamford, CT-based Telemarketer MemberWorks Inc. has reached a settlement with New York State Attorney General Eliot Spitzer regarding alleged unauthorized

Industry recognizes its best at Echoes THE BIG WINNERS at the 71st International Echo Awards, held during the Direct Marketing Association’s recent fall

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

According to the DMA’s report, 91% of catalogers say they’re active on the InternetTHE INTERNET has become an established channel among catalogers.Ninety-one