Q&As

FEWER MEN are becoming veterinarians. Within a decade women will dominate the profession, if present enrollment trends continue at the nation’s 27 veterinary

Pogo.com The Pogo.com opt-in e-mail list names more than 600,000 Internet users who log onto Pogo to play family games. Some 60% buy products and services

Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

Organization Master File The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations

WITH THE FALL/HOLIDAY mailing season well under way, direct marketers are hoping for one big banner year before the long-awaited economic doldrums set

WHEN TALKING WITH marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations.In some cases, the conversation

LG InfoComm seems to have made a breakthrough in handheld devices – but it’s hard to tellTHIS COLUMN is supposed to be devoted to putting disappointing

Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

YesMail.com, New York, has named Dave Menzel president. He had previously worked for YesMail as CFO from initial financing through its IPO and subsequent

Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order