Q&As

Does the luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

The Direct Marketing Association’s recent fall conference was one sad event. Hal Crandall had died on Oct. 4 at 73. Not that I ever saw Hal much at these

OgilvyOne Worldwide and McCann Relationship Marketing shined in this year’s Echo Awards competition The big winners at the 71st International Echo Awards,

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes. Cost:

When talking with marketing database users about their needs, you’re guaranteed to hear a variety of opinions and expectations. In some cases, the conversation

Norm Thompson Outfitters Inc., in its latest effort to help the catalog industry become environmentally sustainable, is increasing the percentage of recycled

According to an AVMA survey, women will dominate the veterinary profession within a decade Fewer men are becoming veterinarians. Within a decade women

There is no supporting media for the direct mail campaign no space ads, no Web sites In this age of e-commerce and multichannel marketing, the idea of

Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service