Q&As

While the last millennium may have ended not with a bang but a simper, this one’s off to a racing start, if the wonderful world of direct is any indication.

Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based

Direct marketer FeelGood for Life Inc., Lakewood, CO, filed for Chapter 11 bankruptcy protection last month with the U.S. Bankruptcy Court, District of

Older folks are buying more items from catalogs but middle-aged people are ringing up the bills, according to Abacus Direct’s just-released Consumer Catalog

Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride

One thing is clear: When we discuss privacy, we’re talking only about the collection and use of data Confused about privacy, even after reading our big

Cabling Installation The Cabling Installation & Maintenance e-mail subscriber list offers the names of more than 13,700 subscribers. The magazine covers

It looked good on paper: Adventa.com Inc., backed by $4.8 million in venture capital, was going to streamline the flow of information in the list business.

The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the