Q&As

I am a U.S. Postal Service letter carrier and I’ve read recent comment about USPS privatization with much interest. I must say that I’m no big fan of

In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The

I REALLY ENJOYED “Letters From the Litter Box” (Pushing the Envelope, DIRECT, Nov. 1). As list manager of a feline-oriented catalog, I take special care

Re: “P&G Goes One-to-One,” DIRECT, October I don’t understand why Procter & Gamble, the world’s largest consumer goods company, the company that invented

Rapper Chuck D of Public Enemy fame delivered a talk about the new wave of music marketing that sounded eerily like lots of recent speeches on direct

More on the Maven In response to recent Letters to the Editor feedback: As a 35-year-old direct response writer with my fair share of successful controls,

New Orleans was able to accommodate the needs for housing, conference and exhibition space during the Direct Marketing Association’s 83rd annual fall

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

Most of us think of New Orleans as the birthplace of jazz. But it was also the birthplace of direct marketing. The first mass mailer in the United States