Q&As

More than 22% of companies with a Web site do not generate any sales or leads from them. Among those that do, just over a third (34%) obtain less than

U.K. agency seeks greater competition in Britain’s postal services marketA FUNNY THING HAPPENED on the way to the market. Just when everyone in the United

People? Who Needs People? The Sexiest Man Alive issue of People magazine took direct marketing’s name in vain. The recent “special double issue” dedicated

DIRECT MARKETING COMPANY Harte-Hanks Inc., San Antonio, has acquired Detroit-based Information Resource Group (IRG), a provider of business-to-business

WebTV Networks Inc., a marketer of Internet access devices, agreed last month to settle Federal Trade Commission charges that it was deceptive and in

Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years

For some companies, conventional marketing practices provide a path to profitability. Others find that bucking industry wisdom spurs success through innovation.

You’re reading right: The word is my invented word for the combination of smile and sneer. We seem to be getting a lot of sniles in the mail and online

According to the DMA’s report, 91% of catalogers say they’re active on the Internet The internet has become an established channel among catalogers. Ninety-one