Q&As

IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known

Visa International Corp. has filed suit against American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the

Online educational service has a great direct marketing opportunity but doesn’t seem to realize itGIVING A RECENT TALK before a direct marketing audience,

Magazines.com launches sub program at retail checkouts THERE’S SOMETHING NEW at retail checkout counters. Shoppers can sign up for a one-year magazine

Delray Beach, FL-based Office Depot Inc. will consolidate 24 call center operations into seven expanded customer service centers. The company plans to

The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based

MAPS Blacklists Exactis, Is Sued IN YET ANOTHER BATTLE over e-mail marketing standards, Mail Abuse Prevention System LLC of Redwood City, CA, listed 150

TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection

I am a U.S. Postal Service letter carrier and I’ve read recent comment about USPS privatization with much interest. I must say that I’m no big fan of

In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The