Q&As

Loved Herschell Gordon Lewis’ column, “New and Improved: A Good Old-Fashioned Homemade Original” (Curmudgeon-at-Large, DIRECT, Sept. 1).Just as I finished

WASHINGTON’S postal community has been abuzz with the rumor that the U.S. Postal Service is planning to file for another rate increase next year. Postal

Magazines.com launches sub program at retail checkouts THERE’S SOMETHING NEW at retail checkout counters. Shoppers can sign up for a one-year magazine

Delray Beach, FL-based Office Depot Inc. will consolidate 24 call center operations into seven expanded customer service centers. The company plans to

The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based

MAPS Blacklists Exactis, Is Sued IN YET ANOTHER BATTLE over e-mail marketing standards, Mail Abuse Prevention System LLC of Redwood City, CA, listed 150

TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection

IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known

Visa International Corp. has filed suit against American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the

Online educational service has a great direct marketing opportunity but doesn’t seem to realize itGIVING A RECENT TALK before a direct marketing audience,