Q&As

AARP knew it had to increase response to its mailings, and suspected the answer might lie in its database. The Washington-based organization, which provides

Williams-Sonoma has come a long way from being a neighborhood shop dedicated to French cookware and cooking techniques. The company first opened its doors

It’s a little hard to view Barnes & Noble.com as an underdog if you’re an independent bookstore. But pitted against Amazon.com, Barnes & Noble.com is

Federated Department Stores Inc. plans to auction off 17 million of Fingerhut’s unpaid customer accounts totaling $2.4 billion in bad debt. The selloff

Nonprofit mailers are expected to save more than $1 billion in postage next year under a rate relief bill signed into law last month by President Clinton.

The issue of opt-in vs. opt-out is at the center of the privacy debate. But the options are misunderstood by consumers, they are disruptive to business

I wish DIRECT had called to suggest I write a report on the worst direct response campaigns of the year. Most of those that came to my door or online

BMG Direct, New York, a division of BMG Entertainment, recently suspended its new online music club OnePriceCDs and took the Web site offline in response

Some 15 long years ago, business gurus advised those who were in search of excellence to stick with their knitting. In today’s world of glitz and glamour,

A Los Angeles law firm pulled the plug on a mailing because recipients were afraid to pull the pin on its content a paperweight that looked an awful lot