Q&As

I Need Credit! These 300,000 credit seekers responded to a Web site that offers credit card debt consolidation, low-interest credit cards and low-interest

Changing Times How’s this for a wake-up call? One morning you show up at work to find that your company has been acquired, or that your boss has been

Association’s CEO argues that ARM’s policy would hurt DMers APROPOSAL for e-mail marketing regulations in Great Britain has drawn sharp criticism from

AS PROMISED LAST ISSUE, our trip through the wilds of the holiday 2000 catalog offerings continues. Please keep your hands and feet inside the car at

Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

Who’s Who? Not Us A recent mailing from Marquis Who’s Who set our heart aflutter: Were we finally being recognized in the biographical directory for our

First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 (“A Quiet Rise to the Top,” Nov. 15, 2000). But

San Antonio. “The longer you keep a patient on a drug, the higher their lifetime value.”More than 45% of Americans don’t take medications as directed

Peterman Panned Peterman: That sinking feeling J. Peterman didn’t originate the idea of writing mail order copy as if it were created by a direct marketer