Q&As

The Case of the Lost Consumers

Marketer Ira Smolev sued by two states for allegedly deceptive promotions

Opportunity Seekers

Reality Check

Targeted ads complement fashion site Luxlook

Multichannel marketers get the message

Re: Subject Lines. Don

ALC Will Manage 25 McGraw-Hill Lists; Worldata Gets Infogate File

M-commerce isn’t the killer app for wireless–yet

CD Baby’s offbeat contact strategy’s a hit