Q&As

Element K Is OK; Do You Remember?; Puzzling Instructions; Hailing His Haiku; Correction

Take It to the Bank

The Case of the Lost Consumers

Marketer Ira Smolev sued by two states for allegedly deceptive promotions

Opportunity Seekers

Targeted ads complement fashion site Luxlook

Multichannel marketers get the message

Reality Check

Still, this catalog’s marketing mix needs more spark

ALC Will Manage 25 McGraw-Hill Lists; Worldata Gets Infogate File