Q&As

REGARDLESS OF THE OUTCOME of the United Kingdom’s recent general election, the biggest winners could turn out to be tobacco manufacturers. As a result

HOW HAS THE COLLAPSE of the dot-com world affected hiring practices? Direct marketing employers instead of employees have the upper hand. For starters,

PROFIT MARGINS for franchises were up an estimated 10% to 12% in 2000, and similar growth is expected this year. Recent franchise expansion is being driven

Catalog and Internet sales grow more quickly that retail, DMA finds

Zak Zakhariya is a risk-taker. He’d better be, since he’s starting a new Web business in this volatile market. But he believes his idea is so good, he’s

I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

Web offers some relief for Hanover’s shuttered catalog

The cosmic sigh of relief that howled forth with the demise of the dot-com onslaught has only served to leave B-to-B marketers gasping. Corporate pressures

THINK FOR A MOMENT what your life would be like if there were no universal mail delivery system. Think of what it would mean to your business. Imagine