Q&As

IBM rolls out e-CRM program to mid-sized customers

Even in a softening economy, old-fashioned direct mail efforts can pay off for high-tech firms. At a time when a lot of companies are said to be pulling

REGARDLESS OF THE OUTCOME of the United Kingdom’s recent general election, the biggest winners could turn out to be tobacco manufacturers. As a result

HOW HAS THE COLLAPSE of the dot-com world affected hiring practices? Direct marketing employers instead of employees have the upper hand. For starters,

THE BUSINESS OF SELLING WINE over the Internet has been hit by the economic downturn just like other online endeavors. Geerlings & Wade, the leading direct

PROFIT MARGINS for franchises were up an estimated 10% to 12% in 2000, and similar growth is expected this year. Recent franchise expansion is being driven

Trade-ins bombed but indexes excelled for audio/video catalog Crutchfield

Catalog and Internet sales grow more quickly that retail, DMA finds

Zak Zakhariya is a risk-taker. He’d better be, since he’s starting a new Web business in this volatile market. But he believes his idea is so good, he’s

Web offers some relief for Hanover’s shuttered catalog