Q&As

Catalog and Internet sales grow more quickly that retail, DMA finds

Zak Zakhariya is a risk-taker. He’d better be, since he’s starting a new Web business in this volatile market. But he believes his idea is so good, he’s

Web offers some relief for Hanover’s shuttered catalog

The cosmic sigh of relief that howled forth with the demise of the dot-com onslaught has only served to leave B-to-B marketers gasping. Corporate pressures

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

THINK FOR A MOMENT what your life would be like if there were no universal mail delivery system. Think of what it would mean to your business. Imagine

Customers don’t beat around the bush in CRM studies

Aside from the Red Sox’s 18-inning victory against the Tigers, the biggest topic of conversation at last month’s 18th annual Catalog Conference in Boston

Posting auctions on eBay has been a great promotional tool for many small online DMers. It’s not surprising, then, that a new policy barring sellers from

The success of its Web site will help light bulb marketer Topbulb save money by reducing the page count of its next big print catalog, slated to mail