Q&As

The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

Brokers, managers paint a gloomy picture in DIRECT’s annual List Roundtable

In May, Pat Harpell took a hard look at the economy and decided to have a good laugh at her prospects’ expense. Harpell, CEO of full-service marketing

When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

GOOD DATABASE MARKETING enabled American Hawaii Cruises to book all 800 beds in its July 2000 voyage, up from just over an 80% occupancy rate in July

Fundraising is a minefield that can blow the rhetorical legs off amateurs and dilettantes WAY, WAY BACK, in kinder and gentler times, fundraising could

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

If the response is good, the effort is a winner. If it’s bad, the shark might get dinner SO HAS your direct marketing campaign jumped the shark yet? Jumping