Q&As

Think that e-mail is the most effective way of maintaining customer relationships? Not so fast. A new survey conducted by Pitney Bowes shows that consumers

It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

OK, so we have a new postmaster general. I suppose when you’ve been around long enough to see seven of them come and go you can get a bit jaded. What

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

SIXTEEN YEARS AGO, Stan Rapp and I had lunch with the newly appointed director of worldwide advertising for Colgate-Palmolive Co., then the world’s 24th-largest

GUESTS AT New York luxury hotel the Benjamin get exactly what they want even if it’s the bed they spent the night in. This month, parent Manhattan East

James Cook, co-founder of the Joan Cook gift catalog, died June 6 at age 73. Cook, a resident of Fort Lauderdale, FL, died unexpectedly at his summer

Fundraising is a minefield that can blow the rhetorical legs off amateurs and dilettantes WAY, WAY BACK, in kinder and gentler times, fundraising could

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.