Q&As

How can I preferably without regurgitation get others to see things my way? WHEN ONE CAN’T FOCUS on the duties of the day, office cleaning seems to take

Ben Perez never planned to get into direct marketing. Journalism? Maybe. Politics? Possibly. But after 25 years in the business, Millard Group Inc.’s

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …

Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

NOT THAT LONG AGO, many veteran direct response radio advertisers threw up their antennas in disgust. Hot-to-buy-dot-coms were gobbling up prime airtime

We don’t mind Chase Manhattan sharing information on us. But we don’t want Cendant to do it MY WIFE AND I were shocked last month to receive a privacy

The bottom line? If knowing a potential customer’s true lifetime value would cause marketers to change their promotion decisions for the better, then