Q&As

One of Murphy’s Laws is that everything costs more than it costs. If you’ve tried to penetrate an airline ticket costor a cable TV chargeor your phone

To maintain a list brokerage, one must handle much paperwork and be adept at list recommendation and rental SRDS’ Direct Marketing List Source directory

WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of

As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent

CUSTOMER RELATIONSHIP MANAGEMENT has been one of the ripest areas for corporate investment in recent memory Of course, CRM is not a new phenomenon. CRM

The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

On Aug. 31, DIRECT’s New York editorial staff moved across town to scenic Chelsea. What follows are our new address, telephone and fax numbers. Also,

LET’S AGREE on a one-word definition for about half the commercial e-mails we get. How about: Panic. Frenzy. Falsehood. Tarradiddle. Weakness. Stupidity.

Rx for Fundraisers Herschell Gordon Lewis’ column, We Need Help. You Certainly Do (Curmudgeon-at-Large, DIRECT, August), hit me on top of three of the

PINNING DOWN all those new rules about sweepstakes marketing is like trying to wrestle with an octopus. Just ask Reader’s Digest. After settling with