Q&As

WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of

A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered

The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

CUSTOMER RELATIONSHIP MANAGEMENT has been one of the ripest areas for corporate investment in recent memory Of course, CRM is not a new phenomenon. CRM

On Aug. 31, DIRECT’s New York editorial staff moved across town to scenic Chelsea. What follows are our new address, telephone and fax numbers. Also,

LET’S AGREE on a one-word definition for about half the commercial e-mails we get. How about: Panic. Frenzy. Falsehood. Tarradiddle. Weakness. Stupidity.

Rx for Fundraisers Herschell Gordon Lewis’ column, We Need Help. You Certainly Do (Curmudgeon-at-Large, DIRECT, August), hit me on top of three of the

PINNING DOWN all those new rules about sweepstakes marketing is like trying to wrestle with an octopus. Just ask Reader’s Digest. After settling with

This is a time for DMers especially those versed in old-school, back-to-basics, ROI-based marketing to trumpet what they can accomplish, and then set

Last year, 28% of the 55+ population was online, according to eMarketer Del Webb Corp. isn’t increasing its $3 million ad budget, but it will be getting