Q&As

IT WAS almost anticlimactic after the buildup, but on Sept. 24 the U.S. Postal Service filed its long-awaited postal rate case, asking for an 8.7% hike.

The Spiegel Group was braced for a difficult fall even before Sept. 11. Sales for the fourth quarter, which normally produces 35% of the firm’s annual

AMERICANS WORRIED ABOUT the prospect of chemical, biological and nuclear attacks are stocking up on survival gear. That means business for U.S. Cavalry,

IN THE ULTIMATE ACT of friendship, one Blue Cross/Blue Shield employee stayed with a handicapped co-worker to wait for help as 1 World Trade Center burned.

AFTER A DECADE of fun times for business, circumstances can now be less than rosy even grim. Here are some quotes to help see you through. My current

To put more emphasis on industry segments catalogs, telemarketing, nonprofit, business-to-business and the like the Direct Marketing Association has created

SO FAR, SO GOOD: Caterpillar Truck has already pulled a 41% response rate from its summer mailing to lapsed customers. Now if it can only match the conversion

LIFE WAS ALMOST back to normal in my Brooklyn neighborhood the week after the terrorist attacks on the World Trade Center. But means something different

TWO COLLEAGUES from Cahners Business Information’s eLogic division perished aboard the first plane to hit the World Trade Center. Jeff Mladenik, the interim

THERE WAS at least one small piece of good news for direct marketers this fall. On Sept. 14, the California Assembly voted down SB-773, a privacy bill