Q&As

FOR MANY IN THE INDUSTRY, the John Caples International Awards represent one night of the year honoring the best in direct marketing creative. For others,

EVEN THE STRONGEST companies had to cope with a number of strange and unsettling conditions after Sept. 11. DIRECT recently asked 1-800-Flowers CEO Jim

LIFE WAS ALMOST back to normal in my Brooklyn neighborhood the week after the terrorist attacks on the World Trade Center. But means something different

TWO COLLEAGUES from Cahners Business Information’s eLogic division perished aboard the first plane to hit the World Trade Center. Jeff Mladenik, the interim

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

Suzanne Calley, who was employed in the strategic marketing department of San Jose, CA-based Cisco Systems, was a passenger on American Airlines Flight

THE SALES FREE FALL experienced by many firms after Sept. 11 seems to be over at least for now. Response rates have inched up and mail plans are back

LIKE MANY COMPANIES, American Express had two groups of people to serve on Sept. 11 its employees and customers. The firm’s headquarters at 7 World Financial

LIKE MANY DIRECT MARKETING COMPANIES, Lillian Vernon Corp. felt an economic impact from the attacks on America. The hijackings and subsequent military

WELL, the U.S. Postal Service has decided to go forward with its plans to raise rates for the third time in two years. Given the nation’s economic doldrums