Q&As

The Spiegel Group was braced for a difficult fall even before Sept. 11. Sales for the fourth quarter, which normally produces 35% of the firm’s annual

AMERICANS WORRIED ABOUT the prospect of chemical, biological and nuclear attacks are stocking up on survival gear. That means business for U.S. Cavalry,

IN THE ULTIMATE ACT of friendship, one Blue Cross/Blue Shield employee stayed with a handicapped co-worker to wait for help as 1 World Trade Center burned.

To put more emphasis on industry segments catalogs, telemarketing, nonprofit, business-to-business and the like the Direct Marketing Association has created

SO FAR, SO GOOD: Caterpillar Truck has already pulled a 41% response rate from its summer mailing to lapsed customers. Now if it can only match the conversion

AFTER A DECADE of fun times for business, circumstances can now be less than rosy even grim. Here are some quotes to help see you through. My current

THERE WAS at least one small piece of good news for direct marketers this fall. On Sept. 14, the California Assembly voted down SB-773, a privacy bill

FOR MANY IN THE INDUSTRY, the John Caples International Awards represent one night of the year honoring the best in direct marketing creative. For others,

EVEN THE STRONGEST companies had to cope with a number of strange and unsettling conditions after Sept. 11. DIRECT recently asked 1-800-Flowers CEO Jim

LIFE WAS ALMOST back to normal in my Brooklyn neighborhood the week after the terrorist attacks on the World Trade Center. But means something different