Q&As

New York is about to lose a 100-year-old landmark. Blumberg Excelsior, a legal supplies retailer located near the city’s World Trade Center, plans to

Uni-Mail List Corp., located just four blocks from the World Trade Center, closed its doors forever eight business days after its lower Manhattan offices

VISUALIZE THIS SCENARIO assuming you haven’t already. Have you ever visited an advertising agency, direct response consultancy or major direct marketer

THERE ARE FEW opportunities for heroism in the direct marketing industry. But Jeremy Glick, who died on United Airlines Flight 93 Sept. 11, was a hero

EXACTLY 20 YEARS AGO, I was sitting in a Midtown New York office, watching coverage of the Sadat assassination. A Jamaican-Jewish named Peggy Silver said,

HOME EQUITY LOANS have become an important part of the bank consumer credit business, reaching new popularity with both customers and bankers at the end

WHETHER YOUR BUSINESS is an old-school print catalog or a virtual age dot-com, the concerns are the same: how to function profitably with a smaller marketing

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear

FUNNY THING about teachers: They want their teaching aids shipped before the school year starts. Delta Education wasn’t passing that test, and that’s

IN THE ULTIMATE ACT of friendship, one Blue Cross/Blue Shield employee stayed with a handicapped co-worker to wait for help as 1 World Trade Center burned.